Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart

Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart

Product ID: 1565542568 Condition: New

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Product Description

Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart

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By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

Technical Specifications

Country
USA
Brand
Pelican Publishing Company
Manufacturer
Pelican Publishing
Binding
Hardcover
Height
8.5
Length
5.5
Weight
1.00089866948
Width
1.01
ReleaseDate
1997-09-30T00:00:01Z
NumberOfItems
1
Author
Del Vecchio, Gene