Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Product ID: 3656950539
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Product Description
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Technical Specifications
Country
USA
Brand
GRIN Verlag
Manufacturer
Grin Verlag
Binding
Paperback
PartNumber
9783656950530
Height
8.27
Length
5.83
Weight
0.18959754532
Width
0.13
NumberOfItems
1
Author
Pavelka, Teresa
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