Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Product ID: 3668604878
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Product Description
Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Technical Specifications
Country
USA
Brand
GRIN Verlag
Manufacturer
Grin Verlag
Binding
Paperback
PartNumber
9783668604872
Height
8.27
Length
5.83
Weight
0.14109584768
Width
0.1
NumberOfItems
1
Author
Homeier, Victoria
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