Business Development Explained: MBA Fundamentals, Book 8
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Business Development Explained: MBA Fundamentals, Book 8
You may hear the term "business development" bandied about in the business world. But if someone says, "I work in business development," what exactly does that mean? Business development is a somewhat fluid term, and if you ask 10 different people, you may get 10 different definitions. Nonetheless, as we move through this book we will try to develop a basic understanding of business development.
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