Bottom-Up Marketing
Product Description
Bottom-Up Marketing
Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.
Technical Specifications
You might also like
Horse Sense: The Key to Success Is Finding a Horse to Ride
Marketing Warfare
Positioning: The Battle for Your Mind, 20th Anniversary Edition
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Battlecry: Winning the battle for the mind with a slogan that kills.
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Visual Hammer: Nail your brand into the mind with the emotional power of a visual