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Springer Business & Finance Resources
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Marketing
$ 156
Ingredient Branding: Making the Invisible Visible
$ 222
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
$ 150
The DNA of Customer Experience: How Emotions Drive Value
$ 258
Competitive Identity: The New Brand Management for Nations, Cities and Regions
$ 504
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
$ 143
B2B Brand Management
$ 87
Brand Media Strategy: Integrated Communications Planning in the Digital Era
$ 208
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
$ 210
Product Information Management (Management for Professionals)
$ 190
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
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