A PREFACE TO MARKETING MANAGEMENT
Product Description
A PREFACE TO MARKETING MANAGEMENT
- J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
- James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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